Pura’s odor-reducing technology actively removes bad odors with a method that is clean and safe for your family. This technology reduces unwanted odors and replaces it with premium fragrance in a proprietary way. For best results, we recommend allowing 30 minutes for Open Air Tech™ to activate.

Most effective at removing bathroom odors, this Open Air scent blends juicy citrus with strawberry, crisp apple, tart rhubarb, and refreshing verbena for a fragrance that’s cheerful and sweet.

Top: pink grapefruit, orange, pomelo
Middle: strawberry, pineapple, apple
Bottom: rhubarb, litsea cubeba, verbena

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.